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Articles & guides
Plain-language guides to planning websites and apps, working with a development team and helping customers find your business.
The editor’s pick · 2 min read
A practical guide to choosing between your own developers and a delivery partner, with questions to ask before the first project.
Read the guideUse our interactive agency handover checklist. No email required.
8 articles to explore · Featured guide above
The decisions that shape your app budget: who it serves, what the first release includes, how it will run and who supports it.
Help readers understand your email before they open it, with clear examples for updates, questions and follow-ups.
Understand what SEO can help with, which website basics to check first and how to judge progress without promises of instant rankings.
Practical post ideas using your own work, knowledge and customer questions, plus a simple way to decide what to repeat.
A plain-language checklist for useful pages, sensible settings and a website your team can keep up to date.
Help nearby customers understand what you offer, where you work and how to contact you, with a practical starting checklist.
Follow the main stages of an app project and understand what you should review before the team moves to the next step.
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