AKDC: Bespoke Digital Stage for Global Kuchipudi Icon
Transformed Arunima Kumar Dance Company into a premium global brand with a custom-designed WordPress website that reflects world-class prestige, showcases decades of legacy, and delivers seamless performance across continents.
Elevating Digital Prestige
The existing digital presence didn't capture the world-class prestige of the institution. Key challenges included managing complex content spanning decades of performances and student archives, ensuring mobile fluidity for a high-end audience, and delivering instant load times for users across the US, UK, and India.
Brand Misalignment
Existing site didn't capture the world-class prestige of the institution
Content Complexity
Managing decades of legacy, performance archives, and student information without clutter
Mobile Fluidity
High-end audience requires seamless, app-like mobile experience
Global Performance
Instant load times required for users across US, UK, and India
A Digital Performance
High-fashion UI/UX designed in Figma with editorial layout highlighting photography and movement
Bespoke WordPress development using Elementor for content autonomy
Modular architecture with custom widgets for performance types
Advanced performance optimization with caching and image optimization
Restructured information architecture for global sponsors and students
Design Meets Engineering
High-Fashion UI/UX
- Visual storytelling with high-contrast editorial layout
- Sophisticated typography balancing tradition with modern aesthetics
- Custom micro-interactions mimicking dance fluidity
- Photography-first approach highlighting movement and artistry
Bespoke WordPress Engineering
- Elementor mastery for low-code, high-design approach
- Modular architecture with custom widgets for performance types
- Advanced caching and image optimization
- Brand consistency across all sections
Information Architecture
- Media-first gallery and performance sections
- High-end digital portfolio for global sponsors
- Streamlined enrollment process for prospective students
- Clean, premium user journey through complex legacy content
Editorial Elegance
High-fashion layouts that showcase artistry and legacy
Homepage
Elegant hero with performance visuals and CTA
Business Results
Global Credibility Boost
Lower Maintenance Costs
Increased Dwell Time
Multi-Device Perfection